When you’ve been in business for 46 years, you learn that one of the keys to being successful is knowing when it’s time to spruce things up – and that’s exactly what we’ve done with the Windermere brand. We knew we didn’t need an entire brand overhaul, but a little facelift was definitely in order.

It all started in the spring of 2017 when we launched Windermere’s ultra-luxury marketing brand, W Collection. The development of that program and its visual identity caused us to take a step back and look at how the primary Windermere brand and all of its sub-brands worked together as a cohesive unit.

The result was a 12-month process that saw every element of the Windermere brand updated to reflect a more modern look and feel. Everything from signage to business cards, marketing materials, and the Windermere website now features our new and improved brand. For a complete look, please visit windermererefresh.com.

May 1 marks the official launch of the refreshed Windermere brand; to commemorate this major company milestone, we produced a video that visually embodies our core values of professionalism, relationships, collaboration, and community.

We’re incredibly proud of the refreshed Windermere brand and thankful that we’ve been able to serve communities up and down the West Coast for the past 46 years.

This post originally appeared on the Windermere.com blog.