When you’ve been in business for 46 years, you learn that one of the keys to being successful is knowing when it’s time to spruce things up – and that’s exactly what we’ve done with the Windermere brand. We knew we didn’t need an entire brand overhaul, but a little facelift was definitely in order.
It all started in the spring of 2017 when we launched Windermere’s ultra-luxury marketing brand, W Collection. The development of that program and its visual identity caused us to take a step back and look at how the primary Windermere brand and all of its sub-brands worked together as a cohesive unit.
The result was a 12-month process that saw every element of the Windermere brand updated to reflect a more modern look and feel. Everything from signage to business cards, marketing materials, and the Windermere website now features our new and improved brand. For a complete look, please visit windermererefresh.com.
May 1 marks the official launch of the refreshed Windermere brand; to commemorate this major company milestone, we produced a video that visually embodies our core values of professionalism, relationships, collaboration, and community.
We’re incredibly proud of the refreshed Windermere brand and thankful that we’ve been able to serve communities up and down the West Coast for the past 46 years.
This post originally appeared on the Windermere.com blog.
The following analysis of the Western Washington real estate market is provided by Windermere Real Estate Chief Economist Matthew Gardner. We hope that this information may assist you with making better-informed real estate decisions.
The Washington State economy added 96,900 new jobs over the past 12 months, representing an annual growth rate of 2.9%—still solidly above the national rate of 1.5%. Most of the employment gains were in the private sector, which rose by 3.4%. The public sector saw a more modest increase of 1.6%.
The strongest growth was in the Education & Health Services and Retail sectors, which added 17,300 and 16,700 jobs, respectively. The Construction sector added 10,900 new positions over the past 12 months.
Even with solid increases in jobs, the state unemployment rate held steady at 4.7%—a figure that has not moved since September of last year.
I expect the Washington State economy to continue adding jobs in 2018, but not at the same rate as last year given that we are nearing full employment. That said, we will still outperform the nation as a whole when it comes to job creation.
Home Sales Activity
- There were 14,961 home sales during the first quarter of 2018. This is a drop of 5.4% over the same period in 2017.
- Clallam County saw sales rise the fastest relative to the first quarter of 2017, with an increase of 16.5%. In most of the other markets, the lack of available homes for sale slowed the number of closings during this period.
- Listing inventory in the quarter was down by 17.6% when compared to the first quarter of 2017, but pending home sales rose by 2.6% over the same period, suggesting that closings in the second quarter should be fairly robust.
- The takeaway from this data is that the lack of supply continues to put a damper on sales. I also believe that the rise in interest rates in the final quarter of 2017 likely pulled sales forward, leading to a drop in sales in the first quarter of 2018.
- With ongoing limited inventory, it’s not surprising that the growth in home prices continues to trend well above the long-term average. Year-over-year, average prices rose 14.4% to $468,312.
- Economic vitality in the region is leading to robust housing demand that far exceeds supply. Given the relative lack of new construction homes— something that is unlikely to change any time soon—there will continue to be pressure on the resale market. As a result, home prices will continue to rise at above-average rates in the coming year.
- When compared to the same period a year ago, price growth was strongest in Grays Harbor County at 27.5%. Ten additional counties experienced double-digit price growth.
- Mortgage rates continued to rise during first quarter, and are expected to increase modestly in the coming months. By the end of the year, interest rates will likely land around 4.9%, which should take some of the steam out of price growth. This is actually a good thing and should help address the challenges we face with housing affordability—especially in markets near the major job centers.
Days on Market
- The average number of days it took to sell a home dropped by seven days when compared to the same quarter of 2017.
- King County continues to be the tightest market in Western Washington, with homes taking an average of 24 days to sell. Every county in the region saw the length of time it took to sell a home either drop or remain essentially static relative to the same period a year ago.
- In looking at the entire region, it took an average of 61 days to sell a home in the first quarter of this year. This is down from 68 days in the first quarter of 2017 but up by eleven days when compared to the fourth quarter of 2017.
- Anyone expecting to see a rapid rise in the number of homes for sale in 2018 will likely be disappointed. New construction permit activity—a leading indicator—remains well below historic levels and this will continue to put increasing pressure on the resale home market.
This speedometer reflects the state of the region’s housing market using housing inventory, price gains, home sales, interest rates, and larger economic factors. For the first quarter of 2018, I have left the needle at the same point as fourth quarter of last year. Price growth remains strong even as sales activity slowed. All things being equal, 2018 is setting itself up to be another very good year for sellers but, unfortunately, not for buyers who will still see stiff competition for the limited number of available homes for sale.
Matthew Gardner is the Chief Economist for Windermere Real Estate, specializing in residential market analysis, commercial/industrial market analysis, financial analysis, and land use and regional economics. He is the former Principal of Gardner Economics, and has more than 30 years of professional experience both in the U.S. and U.K.
This article originally appeared on the Windermere.com blog.
As we celebrate our 45th anniversary here at Windermere, we’re feeling a bit nostalgic. The fundamentals of helping our clients buy and sell homes haven’t changed much over the past 45 years, but the way we decorate our homes sure has. Let’s take a trip down memory lane and explore interior design trends from the past four decades—the good (farmhouse sinks), the bad (macramé owls), and the ill-advised (carpeted bathrooms!).
|Inspired by the hippie movement, interior design in the 1970s centered around bringing the outdoors inside. Wood paneling could be found in bedrooms and basements alike, and wood accents adorned appliances in the kitchen.
Earth tones dominated throughout the house. If your refrigerator wasn’t avocado or burnt sienna and your shag carpet wasn’t harvest gold, you were not keeping up with the times.
|In the 1980s, we wanted to make homes as cozy as possible, which for a lot of folks meant chintz, Laura Ashley–inspired florals, and tons of pastels.
The “country” look gained huge popularity during this decade as well. Even high-rise city apartments were filled with objects that seemed more at home on a ranch in Texas, including bleached cow skulls and weathered-wood dining tables and chairs.
|Perhaps as a reaction to the excess of the decade before, the 1990s saw a rise in Japanese-inspired minimalism. Sparsely furnished rooms with rock gardens, clean lines, and simple colors were all the rage.
On the opposite end of that spectrum was the shabby chic craze. Distressed furniture, soft colors, and oversized textiles combined to create this look.
Texturized walls were also a big hit. Wall paper and paint brushes were out, and sponges became the way to get the chicest look for your home.
|It’s hard to believe, but we’re nearly a decade out from the early aughts. And that perspective makes it easier to spot trends that felt of-the-moment only a few years ago but are waning in popularity today. One example is Tuscan-style kitchens. It seemed every new home—especially homes on the upper end of the market—included a kitchen with stone tiles, granite countertops, hanging vines, and beige and tan tones.
Another popular item from the early 2000s that is now facing a bit of a backlash is mason jars. Once a staple of homes looking to incorporate a rustic feel, mason jars are now so common in decorating both homes and restaurants that they no longer feel special or nostalgic.
|Trends are always evolving, but if you’re looking for some cutting-edge interior design ideas for 2018, here are a couple to consider.
Embrace super saturated colors, especially warmer tones like yellow and red. These bold hues no longer need to be saved for accent pieces like pillows or lamps. Larger pieces of furniture and entire walls make a bigger splash.
Incorporate geometric patterns. There’s really no wrong way to get on board with this trend. Whether your couch features large circles, you add patterned backsplash in your kitchen, or you cover your ceiling with octagonal wallpaper, geometric shapes will help your home feel fresh.
This post originally appeared on the Windermere.com Blog.
Thanks to the generosity of Windermere agents and the community, the Windermere Foundation collected over $330,000 in donations during the first quarter of 2018. Individual contributions and fundraisers accounted for 58 percent of the donations, while 42 percent came from donations through Windermere agent commissions. So far, we have raised a total of $35,869,961 in donations since 1989 when the Windermere Foundation was started.
Each Windermere office has its own Windermere Foundation fund account that they use to make donations to organizations in their local communities. In the first quarter of 2018, a total of $521,916 was disbursed to non-profit organizations dedicated to providing services to low-income and homeless families throughout the Western U.S.
One organization that has been the recipient of Windermere Foundation funds is Youthnet, serving Skagit, Whatcom, Snohomish, Island, and San Juan Counties in Washington State. Youthnet provides caring and supportive educational and social services to youth and families to help them attain a productive and successful life.
The Windermere Real Estate/Skagit Valley office in Mount Vernon, Washington has donated a total of $1,500 to Youthnet since 2015. Their support has continued to make a difference to the children, youth, and families served.
Donations have helped Youthnet support clients like Tracey and Tom, who are struggling to care for their three young children because of their inability to find and keep jobs due to mental health issues. Support from donors such as Windermere allows Tracey and Tom to receive resources, parenting support, and guidance to keep Sarah, Suzie and Jimmy well-cared-for. Funding also helps clients like Jennifer, who is finishing high school this year and thinking about going to college. She would be the first one in her family to achieve this goal.
Generous donations to the Windermere Foundation over the years have enabled Windermere offices to continue to support local non-profits like Youthnet. If you’d like to help support programs in your community, please click on the Donate button.
To learn more about the Windermere Foundation, visit http://www.windermere.com/foundation.
This post originally appeared on the Windermere.com Blog.
For the past 29 years, the Windermere Foundation has been helping those in need in our communities through donations to local organizations that provide services to low-income and homeless families. In 2017, the Windermere Foundation raised over $2.4 million in donations, bringing the total to over $35 million raised since we started this effort in 1989. The following infographic details exactly how these funds were dispersed in 2017 and the types of organizations that benefited from them. For more information please visit windermere.com/foundation.
This post originally appeared on Windermere.com.
Just because the Christmas decor is put away and the festive mood of the holidays is over doesn’t mean we have to stop creating a snug and cozy home. It’s a good time to embrace winter Hygge! If you aren’t familiar with Hygge, it’s a Danish word for feeling content and cozy.
Here are seven ways to bring Hygge style comfort to your home, even during the dreariest winter month of the year!
Even if you feel like you’re lacking in the cozy department, simply addressing your lighting will make a huge difference. Layers of lighting make every room feel more welcoming. In the daytime, natural light is ideal. But for evenings, it’s nice to add a cozy glow. A good rule of thumb is to try to have a least three light sources in every room. Use a mix of table lamps, floor lamps, task lamps, and overhead lighting. Consider using warmer lightbulbs for the coziest ambience.
Your home will offer a sense of comfort when you incorporate some favorite photos of loved ones, treasured hand-me-downs, antiques or flea-market finds, eye-catching conversation starters, art that inspires you, special mementos, or simply things that make you smile.
AN INVITING AROMA
What aroma feels ‘cozy’ to you? Set the tone for your home by filling it up with winter scents that inspire you.
The coziest homes contain a variety different textures that delight the eye. Incorporate different touch-worthy materials through pillows, drapery, throw blankets, rugs, lamps, and furniture. The fabric possibilities are endless: velvet, woven, knit, embroidered, grain sack, faux fur, tweed, etc. You can also consider creating contrast with varying materials like metal, wood, glass, rattan, mirrored, painted, and more.
A PLACE TO CURL UP
Make yourself a special cozy place to relax. A reading chair will be extra cozy with some good books nearby in a basket, a lamp, a footstool, a side table to set a cup of tea, and a soft blanket you can curl up in.
A BIT OF WARMTH
Every home can benefit from warmth. No matter what your color scheme, you can add warmth through natural tones like wood, leather, jute, warm metals, etc.
A room comes to life when an organic element is incorporated into the decor. Every room can benefit from having at least one plant, bouquet of flowers, or even a sprig of greenery like eucalyptus to remind us that spring is on its way.
This post originally appeared on the Windermere Blog.